Online Etiquette Academy: Advantages & types

Apr 27, 2021

“Good manners will open doors that the best education cannot” - Clarence Thomas

It is true that the most successful people in the world have one thing in common, and that is- Etiquette. They are kind, compassionate, polite, and take care of others’ needs and goals. Often, they align their goals with society welfare and this is what makes them stand out. With so much brutality and ignorance going on in the world, learning proper etiquette has become the need of the hour. More importantly, teaching them has. Even the world of the internet has given prime importance to the concept of proper manners and hence the word “Netiquette” came into being.

Netiquette is a combination of two words that are ‘network’ and ‘etiquette’. It is a defined set of rules that people should follow while surfing online. It marks the difference between acceptable and unacceptable online behaviour.

With the growing need to learn etiquette, the demand for learned professionals/gurus has risen drastically. Parents want their kids to learn discipline in their budding years in order to become good human beings when they grow up. But sadly, the fast lifestyle often leaves them with no time to impart these essential moral skills to their little ones.

Types of Etiquette:

There are different types of etiquette that exist in the society, some of which are listed below-

  • Social Etiquette
  • Meeting Etiquette
  • Wedding Etiquette
  • Corporate Etiquette
  • Bathroom Etiquette
  • Business Etiquette
  • Dining Etiquette
  • Telephone Etiquette

Think to yourself. How much etiquette do I know about and practice in my daily life? It’s a fun self-reflection activity. Try it.

How to setup an Online Etiquette Academy?

If you’re someone who has the necessary skills required to train someone in this domain, then you should definitely tap the potential in the internet. Coming online makes everything more accessible in the 21st century, then why not manners? Moreover, learning online is fun. A study showed that students retain 25-60% more material when learning online compared to only 8-10% in a classroom.

So if you have a passion for teaching and transforming lives, then keep on reading. Here’s how you can setup your own online etiquette academy:

1. Identify your target audience:

No business, no matter how small or large, can survive without knowing their target audience. A target audience is as important to a business as profits and thus it is really important to research deeply about them. List all the age groups and social groups that might benefit from online etiquette training. Make calls to these people, know their needs, make a note of them, and get going! Segregate these groups and find a common thread between them. Also don’t forget to record what kind of people you would like to impart your teachings to.

Nothing can stop you from doing wonders once you know your target audience well.

2. Know what you want to deliver:

After having decided your target audience, it's time to decide the type of content you want to deliver. As discussed before in brief, etiquette is divided into different categories and each category is detailed and deep. Try making a list of areas of etiquette you want to delve into through your online training. It could be anything- etiquette for dining, interviews, webinars, informal communication, bathroom, telephone, or anything seasonal like wedding etiquette, and international etiquette for travellers.

Know your strengths and simply play to them.

3. Research and Structure your findings:

Once you’re done planning what content you need to include, start your research and content curation process. No one is perfect in whatever they do. Thus, it is important to consider other resources before directly scripting your content. This will help you understand how to frame your course and what additional things you can include to make it more inclusive.

4. Get your Equipment and Team ready:

In order to impart training on etiquette, you need to select the type you want to focus on. Different types of etiquette require different sets of equipment. For example: If you’re taking up dining etiquette, you might require a well setup culinary set, or if you’re planning to take up telephone etiquette, you might require an expressive person who can speak well on camera. Taking care of these small requirements will help you avoid end moment hassles in finding them.

5. Plan your pricing strategy:

A good pricing strategy goes a long way if factors like cost, time, profit expectations, and customer’s preferences are considered equally. Before deciding a price for your online etiquette course, try analyzing your competitor’s pricing techniques and then factor in all your costs to arrive at a viable price that people would be willing to pay.


Setting up an online academy can be an overwhelming and daunting task. But we are here to simplify things for you. With you can set up an online academy in minutes. You just need to focus on creating awesome content, we take care of the rest. Be it dancing, music, marketing, finance, designing, or even etiquette academy, we strive to save your valuable time and efforts always. So, what are you waiting for? Make your dream come true and start adding value to other people’s lives. Because that is the most beautiful thing ever.

Get teaching, Get!

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Online Etiquette Academy: Advantages & types

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Apr 27, 2021