How to launch an online course for DIY skills?

May 25, 2021

The delightful thing about online courses is that everyone knows something that they can teach to others. That is doubly obvious if you acquire excellent DIY skills that you know will be helpful for others, then you are more than ready to start your DIY classes online.

What is DIY?

"Do it yourself" is a self-serving practice of creating, rebuilding, or fixing up things without taking any direct assistance from professionals. A home DIY course is a most searched topic on the internet. If you want to showcase your DIY skills in your online course platform to your audience, then get prepared to launch your new online academy for creative customers.

Successful launching of an online course is as important as creating one. But, before you hop into the launching process though, ensure that your target audience is warmed up and are fully ready to consume some of your new content. By sharing and publishing excellent quality ebooks, blog posts, downloadable, or free courses before launching your course, you can show your capabilities to your audience and solidify yourself as a leader in your niche.

For a successful launch of your DIY course, you can make use of these platforms:

  • Your email list
  • Followers on social media
  • Friends and family

1) Your email list

By launching your online DIY course to your email list, you will contact individuals who have effectively chosen to hear from you already, and if you send emails routinely, then it's a plus.

Now, after knowing the benefits of email launching, here are effective eight launch strategies for you. It includes emailing your list each day for eight days in a row to warm your audience up and get them eager to purchase your online course.

  • Day 1: Email for "Course Teaser"

This is your chance to let your customers know that you are presently working on a course and to keep an eye out for updates through future emails.

  • Day 2: Email for "What's in the Course"

In this email, you have to give an overview of your course content and what your customers should expect from your online course.

  • Day 3: Email mentioning "Course is Open"

In this email, convey that your DIY course is open and attach the link to your sales page so that customers can sign up and buy your course.

  • Day 4: Email for "FAQ"

In this email, you need to provide answers to the logistical queries about your course. Questions like:

• Is there any money-back guarantee?

• How long I'll be having access to the course?

  • Day 5: Email for "Surprise Bonus"

Use this email to give out an additional chunk of content as a "surprise" to your customers, which is free for everyone if they buy your course now.

  • Day 6: A "Thank You" email for social proof

Make sure to send a thank-you email to everyone for reading your emails and for being part of your big launch. Write a heartfelt email.

  • Day 7: Email suggesting "Logic"

In this email, you have to mention that entry to your course is closing. Create a logical statement for why one should buy now, mention surprise bonus, and build necessity around purchasing the course before it is too late.

  • Day 8: Email series of "Last Chance"

This day can become your most profitable day. Someone is going to either purchase your course now or will pass for once and for all. That is why you should finish strong with these three emails:

• Last-chance reminder email in the morning. • Notify that cart is closing today in a mid-day email. • Send a reminder email 1 hour prior to closing.

2) Followers on social media

Start building up excitement into your social media followers for your online system before it officially launches. Allow your social media followers to get a glimpse of what they can expect from your upcoming online course. One terrific way to share a preview of your online course is by sharing your recorded video speaking directly to your followers. Ensure a preview of your course and your social media posts should not look like an ad. Doing it right can turn your new course into the best DIY & Craft online course in the market.

3) Friends and Family

Sales embark with the people who are close to you. Your social network involving your friends and family can help you bring about your first sale. These people are the early customers to test whether the whole concept is working or not and are often your very first clients and supporters. Ask them to try your easy online DIY classes and review them. If it works for you, start with compiling all the business cards, old and new contacts, email lists, and take a look at which online group and social media you belong to.

Now time to celebrate!

Launching an online program can be a long cycle, but it is worth it. Online course makers are skilled enough to run their firms on their terms and enjoy a flexible career model, giving them time to concentrate on their other endeavors. In this scenario, academically is more than perfect to accompany you on this journey. We provide assistance to skilled people having successful online teaching platforms alongside taking care of marketing and sales for our client.

Ankita Build Course


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