One question that often bugs an online academy owner is, “How do I get more students to enroll in my courses?”
Creating intelligent strategies to get more students on board well in advance helps you focus on the quality of your content. To get more people to engage with your offering, it is necessary to stand out among the competition and highlight your USP (Unique Selling Proposition).
Online Learning has been on the rise for a long time. But, recent trends and studies have seen its popularity grow among people of all ages.
In Higher and Higher, a 2017 HSBC survey of parents of international students in 15 countries, 60% of respondents said they would consider online education as an alternative to their children.
As the number of course takers has increased tremendously over the past decade, the number of online academies providing these courses has increased.
Thus it becomes essential to stand out and get more and more loyal customers both through offline and online channels.
Here’s how you can attract more students to your online academy and make sales:
- Provide a lot of info-products:
Info products or Information products are products that contain knowledge. It can be in any form: E-Book, synopsis, free webinars, checklists, etc. They are ideally in an electronic format and can be downloaded or viewed on your website. Info-products help you provide more value and generate awareness for your online academy. Nowadays, people usually prefer ebooks over paperbacks, and this makes info products even more lucrative.
- Offer incentives to your first students:
Nothing makes a customer feel valued more than discounts, offers, and giveaways. It is easier to get your first set of students to buy your course using discounts. Nowadays, people are always looking for sales, discounts, and offers online. Highlight your limited period offer everywhere! Be it your landing page, social media, or Email. Make more and people aware of your offering and see the sudden spike in registrations.
- Pay your old students for referrals:
There is a reason why affiliate marketing does wonder in the marketing domain. Paying a fixed commission to your old students for getting more students on board is one of the best ways to increase your consumer base. You can also have an affiliate plugin on your landing page/website to make the process simpler.
- Use social media advertisements:
While everyone talks of how content rules over anything in the social media landscape, we will talk about social media advertisements. With excellent targeting options and filters, social media advertisements have started ruling the paid advertising arena. If you have the budget for it, you should definitely go for running ads on your preferred social media channels to gain additional revenue. Once you get the hang of it, your conversion rates will eventually see positive growth. But before you jump to this convenient and fast way of generating leads, take care of your marketing budget and see if you can afford it.
- Tap on to influencer marketing:
Nowadays, influencers are everywhere. Be it actors, entrepreneurs, Tik Tokers, Instagram Influencers, or local micro-influencers, they hold a firm place in the minds of the general public. If you have the required budget, you should definitely scout for influencers in your area of interest. Let’s say you have a course on digital marketing to offer. Start looking out for “idols” and “experts” in this field and approach them. Influencer marketing can act as an excellent way to drive attention to your course as it helps you reach out to a broader audience.
If you’re still in need for a headstart to automate your marketing and sales functions, switch to Academical.ly. Once you associate with us, we promise to add value to your online academy by handling all the secondary functions like copyright hassles, technological issues, contracts, sponsorships, and many more. Give it a try now!